• Valentine's Sale

  • Feb 1st - 15th!

Valentine's Sale

Feb 1st - 15th!

Love is in the air, and so are dazzling deals at SBJ!

Shop Now!

Love is in the Air

  • Sterling Silver Heart Necklace with Toggle Clasp (SI7833)
    Regular price
    $225.00
    Sale price
    $225.00
    Regular price
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  • 14k Rose Gold Amethyst & Diamond Halo Petite Stud Earrings (I6494)
    Regular price
    $435.00
    Sale price
    $435.00
    Regular price
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    per 
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  • Ella Stein Sterling Silver Pave Diamond Heart Paperclip Chain Bracelet (SI7831)
    Regular price
    $169.00
    Sale price
    $169.00
    Regular price
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  • Ella Stein Gold Plated Diamond Beaded Heart Bolo Bracelet (SI7830)
    Regular price
    $125.00
    Sale price
    $125.00
    Regular price
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LIVE Facebook show features 2/6/25

  • AVF Gold Garnet Beaded Necklace (SI6971)
    Regular price
    $180.00
    Sale price
    $180.00
    Regular price
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  • 14k Yellow Gold Amethyst Dangle Earrings (I8015)
    Regular price
    $1,020.00
    Sale price
    $1,020.00
    Regular price
    Unit price
    per 
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  • 14k Yellow Gold Garnet & Diamond Halo Matte Finish Necklace (I8413)
    Regular price
    $1,180.00
    Sale price
    $1,180.00
    Regular price
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  • 14k Yellow Gold Bezel Amethyst & Diamond Ring (I8030)
    Regular price
    $800.00
    Sale price
    $800.00
    Regular price
    Unit price
    per 
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Golden Glow

  • 18k Yellow Gold Beveled Edge Garnet Paperclip Chain Necklace (I9032)
    Regular price
    $3,265.00
    Sale price
    $3,265.00
    Regular price
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  • 18k Yellow Gold 'Helios' Diamond & Pearl Accent Earrings (I9016)
    Regular price
    $3,055.00
    Sale price
    $3,055.00
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  • 18k Yellow Gold Horizontal London Blue Topaz & Diamond Bar Necklace (I9019)
    Regular price
    $1,615.00
    Sale price
    $1,615.00
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    per 
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  • 18k Yellow Gold 'Justinian' London Blue Topaz & Diamond Oval Beaded Edge Ring (I8999)
    Regular price
    $1,625.00
    Sale price
    $1,625.00
    Regular price
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    per 
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Winter Whites

  • 14k Gold Circle Necklace with Diamond Link
    Regular price
    $1,025.00
    Sale price
    $1,025.00
    Regular price
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    per 
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  • 14k White Gold Sapphire & Diamond Stacker Ring (I8546)
    Regular price
    $2,890.00
    Sale price
    $2,890.00
    Regular price
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    per 
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  • 14k White Gold Diamond Oval & Emerald Cut London Blue Topaz Necklace (I8592)
    Regular price
    $1,280.00
    Sale price
    $1,280.00
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  • 14k White Gold Diamond Geometric Wide Ring (I8562)
    Regular price
    $3,235.00
    Sale price
    $3,235.00
    Regular price
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Pretty Pearls

  • 14k Yellow Gold Bezel Freshwater Pearl & Link Hoop Earrings (I8407)
    Regular price
    $870.00
    Sale price
    $870.00
    Regular price
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    per 
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  • 14k Gold Diamond & Freshwater Pearl Drop Necklace
    Regular price
    $635.00
    Sale price
    $635.00
    Regular price
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    per 
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  • 14k Gold Pave Diamond, Chain & Freshwater Pearl Drop Dangle Earrings
    Regular price
    $955.00
    Sale price
    $955.00
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    per 
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  • 14k Yellow Gold Pearl & Diamond Halo Stud Earrings (I8543)
    Regular price
    $520.00
    Sale price
    $520.00
    Regular price
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    per 
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Bulova Watches

  • Bulova Limited Edition Frank Lloyd Wright Ennis House Watch (I8453)
    Regular price
    $495.00
    Sale price
    $495.00
    Regular price
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    per 
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  • Bulova Special Edition Rubaiyat 'Winter' White Sapphire Women's Watch (I9182)
    Regular price
    $995.00
    Sale price
    $995.00
    Regular price
    Unit price
    per 
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  • Bulova Women's White Dial Two Tone "Sutton" Watch (I8618)
    Regular price
    $395.00
    Sale price
    $395.00
    Regular price
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    per 
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  • Bulova Snorkel 'Clownfish' Orange Rubber Watch (I9172)
    Regular price
    $350.00
    Sale price
    $350.00
    Regular price
    Unit price
    per 
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Featured Sterling Silver Collections

Bella Mani by Susan Bella

Shop Now

Custom Jewelry by Appointment

From new mountings to re-inspired heirloom pieces, we do it all!

Ready to start the process? Give us a call!

KoalaLove by Susan Bella

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Bridal by Susan Bella

Engagement and wedding rings are symbols of the beautiful journey that two people embark upon when they decide to spend their lives together.

We would be honored to help you select these treasures.

Testimonials

Susan is an amazing person. She is so down-to-earth and lovable. She sells absolutely beautiful jewelry no matter your price range. If someone is searching for a special piece of jewelry there is no other place that I would recommend.

Liz

With the suggestion of a coworker I began watching the “Thursday Happy Hour with Dan and Susan”. It was so fun to watch! Susan is so fun and I loved seeing the jewelry. I live in Kansas City so I was unsure about buying through Facebook but I found a piece I loved and ordered it. The process was easy and the payment was secure. Very happy with the purchase so I have since acquired more pieces of jewelry via the happy hour.

Lori

Wow, what an experience!! Talk about going above and beyond for your customer. Susan went the extra mile to answer questions, help with jewelry selection, take time to call and text, all to help a normal guy make his wife's Birthday special. I could not recommend Susan, her jewelry, and store more!!!

Tom

Want to Share the Susan Bella Love?

If you want to leave us a 5 Star review (thank you!!) click this link!

Location

1746 W. Allen St. Allentown, Pa 18104

610-434-8001

484-456-3857 Text Line

susanbellajewelry@gmail.com

Book an Appointment

Weds & Thurs 10 - 5

Fri 11 - 6

Sat 10 - 3

Get directions