Permanent Jewelry Is Here!

Inspired by friendship bracelets, 14k Yellow Gold chain is soldered directly on the wearer. The process of fitting is quick and permanent until you want to remove it! It's completely painless, all you will see is a little *spark* from the welder.

Schedule an appointment for yourself, you and your bestie or a group of friends/family to create lasting memories with forever jewelry.

Get your sparkle on!

Featured Sterling Silver Collections

Bella Mani by Susan Bella

Shop Now

Custom Jewelry by Appointment

From new mountings to re-inspired heirloom pieces, we do it all!

Ready to start the process? Give us a call!

KoalaLove by Susan Bella

Shop Now

Bridal by Susan Bella

Engagement and wedding rings are symbols of the beautiful journey that two people embark upon when they decide to spend their lives together.

We would be honored to help you select these treasures.


Susan is an amazing person. She is so down-to-earth and lovable. She sells absolutely beautiful jewelry no matter your price range. If someone is searching for a special piece of jewelry there is no other place that I would recommend.


With the suggestion of a coworker I began watching the “Thursday Happy Hour with Dan and Susan”. It was so fun to watch! Susan is so fun and I loved seeing the jewelry. I live in Kansas City so I was unsure about buying through Facebook but I found a piece I loved and ordered it. The process was easy and the payment was secure. Very happy with the purchase so I have since acquired more pieces of jewelry via the happy hour.


Wow, what an experience!! Talk about going above and beyond for your customer. Susan went the extra mile to answer questions, help with jewelry selection, take time to call and text, all to help a normal guy make his wife's Birthday special. I could not recommend Susan, her jewelry, and store more!!!


Want to Share the Susan Bella Love?

If you want to leave us a 5 Star review (thank you!!) click this link!


1746 W. Allen St. Allentown, Pa 18104


484-456-3857 Text Line

Book an Appointment

Weds & Thurs 10am - 5pm
Fri 11am - 6pm
Saturday 10am - 3pm

Closed Sunday - Tuesday

Get directions